Daily London
Australian label Exotic Athletica will officially fold this week after 10 years in business.
The Queensland-based activewear and athleisure brand collapsed into voluntary administration in April.
Administrators SV Partners announced at the time they were hoping to find a buyer for the “much-loved” brand, which launched in 2014, but the rescue bid failed to come through.
The Sunshine Coast business told followers in a social media post this week that it would shut for good on Sunday.
“After 10 wild, messy, fabulous years of leggings, crops, and chaos… it’s time for us to say something we never thought we would: Exotica is closing our doors on Sunday, November 16th,” the company announced.
“We built this brand for women who dare themselves, who sweat, laugh, cry, and strut in every shape and size imaginable. And wow — you did just that.
“We’ve loved watching you own your bodies, your moves, and your boldness. You made it bigger, louder, and wilder than we ever imagined.
“To our creators, our ride-or-die customers, and our team of absolute legends: thank you for every story, every post, every cheer, every ‘yes you can’. You made Exotica unforgettable.”
The brand is still operating until then and hoping to move as much of the remaining stock as possible over the next few days, with items discounted by 70 per cent.
“Because darling, if we’re going out… we’re going out sassy, sweaty, and unforgettable,” the brand said.
The business was launched by Leilani Chandler, who “became inspired by Brazil’s fitness fashion culture, their celebration of feminine curves and bold designs that encourage women to express themselves”, according to the company’s website.
The brand became a hit, with Chandler once telling media that sales of one particular $49.99 top online between April 2020 and April 2021, earned her $7 million.
However, things took a turn over the past few years SV Partners said in their May announcement of voluntary administration.
“In recent years, Exotic Athletica has faced significant challenges, such as changes in senior management and increased operational expenses,” the statement said.
SV Partners have been contacted.
